About Kelly

Kelly Gerber Jewelry- Timeless, Personalized Jewelry with Heart and Style

Founded in 1991 in New York City, Kelly Gerber Jewelry is a luxury brand known for its personalized, photo keepsake pieces, modern heirlooms, and signature Sophie Rose photo dog tag necklaces. As one of New York's original private jewelers, Kelly pioneered the concept of one-on-one, by appointment service, creating deeply meaningful jewelry designed to be cherished and worn every day.

Kelly's iconic photo jewelry was born from a moment of motherhood during the aftermath of 9/11-blending her love of photography, family, fashion, and emotional storytelling into a collection that continues to resonate today. Clients affectionately call her pieces "lucky charms"- many won't travel without them. From custom dog tags and charm necklaces to engagements rings- redesign -repurposing unworn jewelry, Kelly works closely with each client to create custom, one-of -a -kind pieces that celebrate life's most important moments.

Having worked with fashion editors, stylists, celebrities, and photographers, Kelly understands the power of style-not just fashion. Her aesthetic blends classic, sentimental elegance with a modern edge, offering jewelry that's effortlessly chic and deeply personal. 

Kelly's greatest inspiration is motherhood. After a long and emotional journey to becoming a mom, her daughter Sophie became the heart of her brand. That love is at the center of everything she designs.

Whatever you are looking to create,  in-person or virtual appointment, Kelly will make the process easy and fun and most certainly beautiful.

She often asks, "What's in your jewelry box?" You might be sitting on treasures! Let's transform them into something new, meaningful and unmistakably yours.